3 things for brands to keep in mind when entering the metaverse
1. It is unlikely to receive immediate commercial value. Even the most successful activations have barely broke even. The partnerships, acquisitions and talent required to enter the metaverse requires immense investment.
2. Companies need to develop short and medium term strategies by creating limited-time activations, renting virtual land for events, and iterating based on feedback, so they can curate a unique offering rather than a replica of their competitors.
3. Your physical service can't be transplanted to the metaverse. You'll have to create a comprehensive strategy that addresses the needs of your target audience in the Metaverse.