molly.com
Saturday 30 May 2009
Molly’s Top Five Tips to Gaining Twitter Market Share
The other day I was asked by someone how I was gaining “market share” on Twitter. Apparently, they were impressed by the number of followers I’d gathered, and wanted to know what it was I was doing to get them.
So here are Molly’s (aka @mollydotcom in Twitter speak) top suggestions on how to gain market share on Twitter.
- Create a user CSS file that sets the Twitter Follower link to display: none;
- Choose a Twitter client that doesn’t show how many followers you actually have, or makes it difficult to find that information
- Never, ever seek out your numbers or stats using Twitter stats tools
- Only follow those people you genuinely are interested in
- Don’t believe the hype. It’s love, not money, that makes the world go ’round
Yes, it’s really that simple.
Filed under: Twitter, blogging, community, policies, society, software
Posted by: Molly | 02:26 | Comments (13)

perfect. i’m so sick of “internet marketeers” and their obsession with those sorts of meaningless metrics. same with “how many facebook friends”, “how many hits on your homepage”, “pagerank” etc. twitter is a communications tool, not a bloody MMORPG where you’re grinding and levelling up based on follower numbers…
It helps if you have a big following already though, prior to using Twitter, right?
Patrick: I second your comment, I also don’t like all the nonsense that has been thrown at Social Networking services. Meaningless if definitely the best word for it.
Thanks for this Molly, truly. It’s so tempting sometimes to go after numbers. Later today I’m going to unfollow some folks that I never really follow at all.
And I love the reminder that it’s love not money that makes it all work – everything.
Beautiful!
I’d just read a blog post by a friend wherein he complained about these random people adding him with tweets like, “How to increase your twitter following!”
It had ruined the experience for him.
Yes, my dears. You’ll note this post is not tagged or categorized under “humor”
Love you and will follow you to the end of the world on any platform. I believe the world can turn around on multiple fuels, money and love are among them (but hate is there too). Post should be tagged under naive, not humor.
amen! I think twitter would be much improved if following was anonymous, and follower numbers weren’t published.
It’s nice to be reminded that numbers aren’t everything on these types of sites because it helps us focus on the content. However, as a musician, there is constant pressure to have big numbers because even though we all wished the numbers didn’t matter as much, it seems far too often that record labels and booking agencies and the like still put a lot of emphasis on these things.
As someone who is so tired of looking at statistics, I love this post! Now I just need to learn how to “Create a user CSS file that sets the Twitter Follower link to display: none.
But even without that, your point is well taken. Stop obsessing. Don’t know why I felt I needed permission, but thanks for granting it!
This philosophy applies to so many things. We need to do things because we love them, and success will follow (and if it doesn’t, you’re doing what you love so it doesn’t even matter). Thank you Mols!
I feel the same way about blogs and people who display their feedburner stats on their site. It’s a glorified hit counter. Of course I say that as someone who never signed up for feedburner so I have no idea how many readers I have other than what comes through analytics.
right, and analytics for a web site has real reasons to exist from a technology standpoint. We need that data to make good decisions. I was thinking about that reading through this thread, I’m glad you brought it up.
I feel the same way about blogs and people who display their feedburner stats on their site