molly.com

Wednesday 30 March 2005

In Search Of: The Perfect Style Guide

DOCUMENTATION IS CRITICAL TO A WELL-RUN TEAM. For web designers, documentation often manifests in the form of a style guide. But how do you write a good one? Where do you find decent examples?

Recently, a reader wrote in and shared this bit:

I have decided that I really need to take some time and write a style guide for the Intranet site I maintain. The problem being that we are finishing a redesign and data scrub and
I want to make sure that those who follow will know how to achieve the same results on new pages.

I have searched the web over, and have not found a good template for a style guide though. Most are either too vague or apply to the entire marketing strategy which my team is not involved in. Do you have any suggestions?

According to this reader, the NYC Public Library style guide was a little too broad (I like it but I, too, have found it limited) and that FSU had a pretty decent style guide but a little too marketing oriented for the reader’s tastes.

I agree that there’s a lack of strong style guide examples out there. So, got any tips on existing guides you like? How about effective style guide methods? Or perhaps even more important: Once you’ve got a style guide, how do you ensure people stick to it?

Let’s strategize on ways to best manage documentation practices.

Filed under:   web design and development
Posted by:   Molly | 12:54 am |

44 Responses to “In Search Of: The Perfect Style Guide”

  1. Anne Says:

    mozilla.org has both a Documentation Style Guide and a Markup Reference which are both quite useful in my opinion.

  2. Aaron Toponce Says:

    The Zen of CSS Design: Visual Enlightenment for the Web

  3. Davezilla Says:

    Yes, we use the Mozilla Guide at Campbell-Ewald as well. It’s pretty tight.

  4. Jonathan Snook Says:

    Here is Jonathan Snook Says:

    Whoops, I should learn how to make a url. Can you believe they pay me to make web sites? Here’s the proper link.

  5. ChrisTobin Says:

    check out maxdesign - A webstandards checklist - its an excellent guide !

  6. Dustin Diaz Says:

    Sitepoint has a nice CSS Quick Reference Guide…it came free if you purchased the book in the first month or so.

    I’ve pinned it on the wall so all the developers at work can gander over on it. It’s proved much usefulness. There hasn’t been a problem we couldn’t solve to make our CSS cross-browseral.

  7. Michael Hatch Says:

    Molly,

    Thanks for giving some time and blog space to my question. I am currently reviewing several of the documents mentioned in the posts. I think that I may be able to put something together from these resources and will be glad to share when I do.

    To all who responded thank you for your input. Sometimes getting started is the hardest part.

    Best Regards
    Mike H.

  8. John Zeratsky Says:

    Every once in a while, something like this comes up and I realize it’s been totally absent from my work. Thank you for the wake-up call, Molly.

  9. Jules Says:

    Wow! I like Jonathan’s favourite - that one is amazing.

  10. Jens Wedin Says:

    I been working in a large company for a few years and we had a great styleguide. I also know of the problems with styleguides, first of all the maintnance, if it is too complex it can get really big and hard to find what you are looking for. Especially if you are a external developer looking at it for the first time.

    I also belive that you need look at the organication and the users of the guidelines. Who is going to use it? What are the purpose of it. How big are the company/organication? Is the developer sitting just beside you or is it 300 people sitting in a IT department around the world. These kind of things are really important.

    I also thing that the need for priotity is important when developing a styleguide. What is a “must”, “should” and “could”. Some things should always be same, for example font, colours and overall layout but mayby interaction design and page layout could be a “could”.

    About getting people to use the styleguide is a major problem mostly. Setting up a QA part in the design process it might work. Problem is that is takes some time, and if it comes in the end of the process they might not have the time or money to fix the problems you find in the QA. So informing the user are a good thing, debating if something is not good etc in the styleguides. I have an idea to set up an internal blog where we host the styleguide, if the guide is updated the users will get an ping with the RSS feature, search will be working from scratch and the users will be able to coments on a specific article / post.

    Other styleguides that I have found

    Yale style guide
    http://www.webstyleguide.com/index.html

    German goverment site (deutch)
    http://styleguide.bundesregierung.de/index_de.html

    IBM
    http://www-3.ibm.com/ibm/easy/eou_ext.nsf/Publish/572

    WDR (german)
    http://www.wdrdesign.de/_media/pdf/WDRinternet.pdf

    Bundeswehr (german)
    http://styleguide.bundeswehr.de/

    BCBSNC
    http://www.bcbsnc.com/inside/style-guide/

    Hampshire county council
    http://www.hants.gov.uk/TC/cg/styleguide.html

    A bunch of university guidelines
    http://www.kitehill.net/WebStyleLinks.htm

  11. Jens Wedin Says:

    Here are two big corporate styleguides.

    SUN
    http://www.sun.com/smrc/web/index.html

    BBC
    http://www.bbc.co.uk/guidelines/webdev.shtml

  12. Jens Wedin Says:

    Here is good quote.

    If your organization is a large one, with more than one section involved in Web site development and maintenance, if the organization offers different types of site (for example, portals, advocacy sites or online training sites), or if you are involved in developing Web projects collaboratively with other organizations, your Web style guide should make provision for diversity within a general organizational framework. In all cases, decide which components of your overall Web guidelines must be adhered to—and these may span both marketing and usability concerns—and which require greater flexibility.

    http://www.sdcn.org/webworks/guidelines/flexibility.htm

  13. kosmar Says:

    hi i was involved in the creation of the beforementioned styleguide for the german army http://styleguide.bundeswehr.de .work started about two years ago. i did the design and wrote most of it down.

    the difficulty here was that the guide must hold rules for a large number of sites, that existed or not and try to be aware of unknown changes in communication and information architecture which are starting to evolve now.

    plus it had to cope with the big shift to modern css-layout as well as accessibility, as the army is forced to be accessible by german law.

    the guide is a website that follows its own rules and thus demonstrates how the design can be realized the proper way for the coder. by that it was possible to avoid writing more about coding than about design. still there is a lot information about why code has to be certain ways, but the code examples themselves are in the source of the guide itself.

    the sites that the guide would be applied to were of many kinds and needs partly unknown. so the design-rules are breaking it down to stick-together standard modules like data-tables, forms and form-elements, lists and styles for html-elements as hx, p abbr, cite, address and so on. of course main modules like navigation, header, footer and marginal are described in their appearance, too.

    this seemed to be enough for coders, concepters and webdesigner to develop a site. but for a client it obviously seemed not. so it was inevitable to make a reality check of the designed modules by creating some basic use cases and the page layouts for them. most of them could be done directly in html and css. with these examples it was then possible to apply the guide to sites. over time more examples were done and sites were created that now show what is possibly still left to be defined more rigid.

    the risk is that the existing sites tend to illustrate the guidelines and future sites will be oriented on their implementation more than on the written rules. so it would be good advice to have someone check sites before they go live. and of course constant expansion and slight revision of the guide must go on.

    an rss of changes is probably a good thing, alongside a blog for requests and discussion, as long as it does not gets to be a ‘democratic’ process.

  14. Communications » Blog Archive » From the old Hot Links file Says:

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  15. Jinwoo Choi Says:

    Hi, I tumbled into this blog while I was trying to search for good template for website style guide. I agree that there aren’t many good examples of style guides however I would like to share some good ones that I have found.

    Here is Deutsche Bank Website Style guide. It contains PDF file of the style guide.
    http://www.estyleguide.db.com/protected/dbesg_neu/page_business_websites.php

    Recommended: http://www.estyleguide.db.com/protected/dbesg_neu/pdf/Corporate_E-Style_Guide_Version_1.1.pdf

    One of the best style guide that I have searched so far. Creative.
    http://communications.fas.nyu.edu/docs/CP/557/styleguide.pdf

    Hope this could help others in my shoes!

  16. el factor humano » Archivo » Guías de Estilo en Castellano Says:

    […] En otros idiomas hay muchos ejemplos interesantes, algunos aparecen listados en el sitio de Molly Holzschlag, otros los he ido recolectando: […]

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  22. james Says:

    One of the best style guide that I have searched so far. Creative.

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