molly.com
Saturday 8 January 2005
marqui: alphabet soup
THINK YOU KNOW what a CMS is? According to Marqui, you don’t. Because Marqui thinks it’s a “communication” management system rather than a “content” management system. I think trying to change the alphabet is a big PR mistake.
I spent some time this week digging into the Marqui system and trying to figure out exactly why the generous folks at Marqui prefer to promote their product as “communications management” rather than “content management.”
Sure, Marqui allows you to do some communicating. You can create workflow groups and send out direct email notifications to those groups. You can keep an interactive calendar of events. And, perhaps the real reason Marqui is touting itself as communications management is because it has a release system that you can set up to automatically release press information, articles or email updates. Nice!
As helpful as the communications tools in Marqui might be for its users, I don’t find the tools robust enough to place such an emphasis on communication. Especially so much so as to toy with a hot topic acronym like CMS. It is, in this reviewer’s opinion, a very dangerous thing to mess with popular terminology. Marqui will always have to explain their rationale, and there’s nothing so exciting - at least at this time - within the software service to make me believe it’s really a communications system.
To get right down to it, content is communication, and effective content management must include effective communications management.
So serve me up some alphabet soup, piping hot for this chilly winter day, and don’t try to convince me that CMS means anything other than “Content Management System” in today’s Web technology jargon.
Filed under: blogging, software, blog slut
Posted by: Molly | 4:20 am |
January 8th, 2005 at 7:34 am
I’m looking into a CMS for work, and I’ve looked at Documentum, Lenya, and building my own with ColdFusion. When I saw this entry, it finally hit me that your running series about Marquis gave me another CMS to look into. But the link redirects to a jewelry site.
Not in the market for genuine cubic zirconia.
PS: Eagerly awaiting your book with Mr. Shea.
January 8th, 2005 at 4:13 pm
Molly keeps writing “Marquis” but the URL I see when I hover on the link (or the graphic) is to http://www.marqui.com, and the company name does not end with an S. If you visit http://www.marquis.com, you will get to a jewelry site.
January 8th, 2005 at 11:56 pm
Just a picky note, Molly. There’s no ’s’ in that Marqui. ;^)
January 9th, 2005 at 8:31 am
I see that now. Kinda funny, huh?
January 10th, 2005 at 5:35 am
Communications Management System: It’s just a gimmick isn’t it? A way of marketing a product that helps it stand out from the rest of the pack.
If it does do things that other players in the market don’t, such as auto press releases, workflow groups, mailing lists etc, then it may find a niche which is currently under exploited.
>
However, I will be interested to see how it manages content as well.
January 11th, 2005 at 3:16 pm
I’m glad to see your interest in CMS’s of late, since I work on one daily. I’m as interested in furthering web standards, xhtml markup and css as the next guy, especially in a CMS. I’d like to invite you to spend some time with Octane8 CMS. I think it’s hands down the best website management tool available for building standards based websites with xhtml and css.
January 13th, 2005 at 5:09 am
I fail to see how that is really a Communications-aspect. My CMS does that too, but we consider that as plain old content management; content has a date/time for creation and a date/time for release, nothing communications-like about that.
With that said, I agree completely that they should really stick to the term CONTENT Management System.
January 17th, 2005 at 6:31 pm
I also think it’s hands down the best website management tool available for building standards based websites with xhtml and css.
if you want to learn more,you can read sound recorder and clean hard disk thank you!!
March 13th, 2007 at 2:29 am
I think the best website build with javascript and css, our customer build his site sound recorder with javascript and css.
August 4th, 2008 at 1:14 pm
For animal testing.
Animal testing pictures. Animal testing.
October 17th, 2008 at 4:02 am
i think so.. Excellent!
October 17th, 2008 at 4:02 am
thats good.. thanks bro
October 17th, 2008 at 4:03 am
wow.. i like it.. thanks..
October 17th, 2008 at 12:36 pm
Oh thanks.. good!
October 17th, 2008 at 12:38 pm
Wow.. good thanks molly!