molly.com
Monday 28 June 2004
the axe effect
I found this ad campaign to be really, really ridiculous. And the full San Francisco Gate article about such a ridiculous campaign helps point to lots of specifically ridiculous aspects of the ad. As if that weren’t enough, check out the web site. It’s ridiculous too. Gack!
Filed under: general
Posted by: site admin | 1:53 am |
June 28th, 2004 at 2:42 am
That’s to say the least… err… ridiculous. What the heck is this about? A giant, walking armpit. Hairy, but dry. Them Axe people have strange ideas about women.
June 28th, 2004 at 2:50 am
Definitely one for somethingawful.com
June 28th, 2004 at 2:54 am
The Axe Effect
Een nieuwe Amerikaanse Axe-reclame. Eén van de slechtste reclames die ik ken voor zo’n groot merk. De site met foto’s, het artikel in de San Francisco Gate en Molly.com, de bron van mijn vermaak.
June 28th, 2004 at 5:41 am
amusingly enough, axe is called “lynx” over here in the uk (which turns the catchphrase into “the lynx effect” here as well). in germany, switzerland, italy (and possibly other european countries, not sure) it’s still called axe, though.
(i’m thinking some uk focus group didn’t like it or some such marketing nonsense)
December 19th, 2005 at 10:16 pm
I find Axe very offensive. Their ad campaigns suggest that women will literally become objects to get near men. Their new slogan “show them the way” suggests men need to show women what to do and they will follow them. It’s disgusting.
February 12th, 2006 at 5:45 pm
Oh people, please. This campaign is hysterical! I think everyone (or an extreme majority of the people) who witness one of these ads is intelligent enough to realize that women won’t do anything a man wearing a great scent tells them to just because he smells good. However, the idea that a product could smell so good, that it may indeed attract women in such a manner is simply playing on the ridiculousness of the idea. That’s what makes it funny. I don’t think the people at axe really feel this way about women, but it’s a clever way to show off their product. Plus, who cares what the ladies think about the ads; they aren’t targeted at women. No matter how unoffensive their ads are, no women is going to buy the product anyway because it isn’t designed for her.
February 28th, 2006 at 10:05 am
u r all communists RESPECT THE EFFECT
March 16th, 2006 at 3:27 am
well, I’m actually doing a marketing project where we would expand the AXE brand to women, and make sort of a similar campaign, where the guys are running around hopeless… We thought it could be pretty funnny.
Anyways, I agree with Kimberly, the target group are men, and if men like it (and I find it hilarious, even though i dont buy their products)they’ve done their job well. Still, the american AXE website shows a Boot Camp where guys need to be trained to score some chicks- now, who’s the looser then? with women giving them a spank, or shouting at them for having pics of their gfs…. The whole campaign goes both ways, cuz if we need the perfume to get some chicks, and we can’t without it- i wonder what that says about US GUYS!!!
Hope you stop whinning to ppl around you everytime you see one of those ads from now on.
Ciao!
April 25th, 2006 at 4:42 pm
Im currently writing a paper on the AXE effect and how these commercials and simmilar commercials promote social sculpting through the degradation of women. Although there are many factors that play into how we develope socialy and mentally the media is now being used as a precursor to many of the sexual problems seen in america.
But then again it is just a paper I am writing and feel the same way about these commercials. They are pure entertainment but they deffinetly make you think.
December 17th, 2007 at 8:40 am
Wow. Your REDICULOUS. Use a thesaurus you rediculous woman.
Here;
Rediculous: grotesque, kooky, ludicrous, odd, oddball, off-beat, off-the-wall, outlandish, peculiar, queer, ridiculous, singular, unusual, way out, weird
March 30th, 2008 at 9:49 am
thanks
May 1st, 2008 at 7:44 am
it is easy to find it on google